Books by splitShops
What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics - Paperback
$25.00
Out of stock
Shipping charges, applicable taxes, the final order total, and available payment methods are shown during checkout before payment. Delivery timing varies by item and fulfillment origin. Standard U.S. returns are by mail for eligible new, unopened items within 30 days of carrier delivery. Customers pay standard return shipping; there is no restocking fee. Approved refunds are issued within 5 business days after the return is received and inspected. Standard exchanges are not offered.
Cindi Book items have a flat $9.99 shipping charge. Shopify Collective items use shipping rates set by the supplier. Orders containing items from different fulfillment sources may include more than one shipping charge. Your full shipping total is shown at checkout before payment.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
by Jason Grant (Editor), Oliver Vodeb (Editor)
Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy
Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?
A compact pocketbook composed of four main sections, What Is Post Branding? is a work of "practical theory." The first section, "DIS-BRANDED," consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, "Mixed Messages," is a provocative visual essay illuminating the texts' main themes. The third section, "Manual," presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with "Context," which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.
Pay with
Available payment methods and your final total are shown at checkout before payment.
Clear Information Before You Order
Cindi Book is the trade name of Cindi Book LLC, a Texas-registered online-only retailer. We provide clear contact, shipping, return, and checkout information so customers can make informed purchasing decisions.
Business & Customer Care
Cindi Book LLC
Administrative office only; no storefront or local pickup.
214-308-1733 · info@cindibook.com
Monday–Friday, 8:00 AM–5:00 PM CT
Shipping Transparency
Orders ship within the United States. Cindi Book branded titles typically arrive in 5–9 business days, including 0–2 business days of handling and 5–7 business days in transit. Supplier-fulfilled items typically arrive in 8–11 business days, including 1–3 business days of handling and 7–8 business days in transit. Business days are Monday–Friday, excluding U.S. federal holidays. Delivery estimates are not guarantees. Cindi Book items have a flat $9.99 shipping charge. Shopify Collective items use shipping rates set by the supplier. Orders containing items from different fulfillment sources may include more than one shipping charge. Your full shipping total is shown at checkout before payment.
Returns & Refunds
Standard U.S. returns are accepted for eligible new, unopened items within 30 days of carrier delivery. Returns are by mail. Customers are responsible for standard return shipping, there is no restocking fee, and standard exchanges are not offered. Once an approved return is received and inspected, the refund is issued to the original payment method within 5 business days. Damaged, defective, or incorrect items are handled at no return-shipping cost to the customer.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
Payment & Checkout
Checkout is processed securely through Shopify. Shipping charges, applicable taxes, the final order total, and available payment methods are shown before you submit payment.
Order Responsibility
Some items may ship from Cindi Book or U.S.-based publishing, manufacturing, or distribution suppliers that fulfill orders for Cindi Book. Cindi Book LLC remains the customer-service contact for order questions, delivery support, returns, and refunds.