Books by splitShops

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results - Paperback

$19.99

Tax not included.
Shipping calculated at checkout.

In stock

Order Note:

Purchase Information

Shipping charges, applicable taxes, the final order total, and available payment methods are shown during checkout before payment. Delivery timing varies by item and fulfillment origin. Standard U.S. returns are by mail for eligible new, unopened items within 30 days of carrier delivery. Customers pay standard return shipping; there is no restocking fee. Approved refunds are issued within 5 business days after the return is received and inspected. Standard exchanges are not offered.

Cindi Book items have a flat $9.99 shipping charge. Shopify Collective items use shipping rates set by the supplier. Orders containing items from different fulfillment sources may include more than one shipping charge. Your full shipping total is shown at checkout before payment.

Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.

by Edgar Papke (Author)

It cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested in the roles, expectations, and goals of every member of the organization.

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company's ability to provide value to its customers.

True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to:

  • Decipher customer expectations
  • Define the brand as a solution to the customer's needs
  • Turn the unique selling proposition into the mission
  • And much more

You can replace the tires on a car, but if you don't fix the alignment, you still won't drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

Number of Pages: 240
Dimensions: 0.79 x 8.98 x 5.91 IN
Publication Date: July 02, 2024

Pay with

  • Amazon
  • Amazon
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Available payment methods and your final total are shown at checkout before payment.

$19.99