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The Untold Story: The History of the Coca-Cola Secret Formula - Paperback
$18.70
In stock
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by Roberto Miguel Rodriguez (Author)
"The Untold Story: The History of the Coca-Cola Secret Formula" uncovers the captivating chronicle of one of the world's most guarded secrets: the recipe behind the iconic Coca-Cola beverage. While the drink has become synonymous with global branding and timeless marketing, fewer are aware of the mysterious origins, intriguing lore, and tales of espionage surrounding its concealed composition.
The narrative unfolds in the late 19th century, tracing the birth of Coca-Cola in a modest Atlanta pharmacy. Readers are taken on a journey through a changing America, where the beverage became not just a refreshment, but a cultural symbol. Alongside the corporate history, the book delves into the challenges faced in keeping the formula under wraps amidst a world of corporate rivalry, industrial espionage, and changing geopolitics.
The account doesn't merely regale tales of how the formula was protected, but also probes into the deeper, sometimes darker, aspects of its history. The ingredients themselves-each chosen for flavor, medicinal properties, or sheer novelty in the late 1800s-speak to the era's trade routes, colonial impacts, and even drug policies.
With meticulous research, interviews with insiders, and a wealth of archival material, "The Untold Story" reveals not just the saga of a secret formula, but also provides a mirror to the socio-economic and political evolution of the past century. This is a tale of innovation, rivalry, and the unwavering allure of a secret; an essential read for history buffs, business enthusiasts, and of course, every Coca-Cola lover out there.
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Cindi Book LLC
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Returns & Refunds
Standard U.S. returns are accepted for eligible new, unopened items within 30 days of carrier delivery. Returns are by mail. Customers are responsible for standard return shipping, there is no restocking fee, and standard exchanges are not offered. Once an approved return is received and inspected, the refund is issued to the original payment method within 5 business days. Damaged, defective, or incorrect items are handled at no return-shipping cost to the customer.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
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