The Ghosn Factor - Paperback

by Miguel Rivas-Micoud (Author)

Get inside the mind and the methods of one of the most innovative leaders in the world-and learn to emulate his success

In 1999, Nissan's market share was plunging, and the company was billions in debt. Carlos Ghosn's successful implementation of his "Nissan Revival" created record profits-and made him a business legend around the world. Now the CEO of both Nissan and Renault, Carlos Ghosn is a management icon everyone wants to understand.

The Ghosn Factor, examines the life, works, and words of Carlos Ghosn, exploring what principles guide him, what goals drive him, and how he has succeeded where other CEOs have failed.

Back Jacket

BACK COVER:

What if you could learn the best management secrets first-hand from one of the greatest CEOs in the world?

This book is your personal sit-down with Carlos Ghosn, president and CEO of Nissan and Renault, and known worldwide as the best turnaround artist in business today. The Ghosn Factor, based on extensive interviews with Ghosn himself, reveals 24 crucial management secrets that Ghosn has learned over the past two decades. This is not business "theory." Ghosn's lessons come from pure on-the-job experience, distilled into instantly applicable action points that any manager can implement. In The Ghosn Factor, you'll discover

• The 5 core philosophies, or "imperatives," that drive Carlos Ghosn every day
• A no-fail way to motivate jaded employees
• Why "market share" is an irrelevant metric
• Never-before-told anecdotes from Ghosn's time in the trenches with Michelin and Nissan
• How to deliver change without alienating your workers

As Ghosn himself says: "There is no magic. There are no tricks, and there is no secret. Results are the outcome of a credible plan, determination, focus, discipline, and swift execution." The Ghosn Factor shows you how to get that job done.

"In the world of business, performance is the universal language." -Carlos Ghosn, president and CEO of Nissan and Renault

Carlos Ghosn has risen to be counted among the greatest business leaders in the world today. Known as the consummate turnaround artist, he established his reputation by fixing both North and South American operations for Michelin, and later, returning Nissan to profitability and respectability. Now, as CEO of a Nissan-Renault alliance, the 47-year-old auto executive is being courted to revive an even bigger ailing giant: General Motors.

What drives a man like Carlos Ghosn? How can one man excel so well at fixing broken companies-creating new value, restoring profitability, recapturing lost market share? He does this by

• Starting with a vision: What needs to be done?
• Daring his managers to ask the hard questions
• Fostering change without alienating employees
• Reconfiguring faltering teams from the ground up

But how, exactly, does he do all these things? The Ghosn Factor reveals the turnaround king's management secrets-24 hard-won lessons learned not in classrooms, not reading books, but by doing, whether it was getting more rubber out of a tree in Brazil or building a sexier automobile in Japan. This book collects these essential lessons for managers of every stripe. Based on extensive interviews with Ghosn himself, they crystallize the true meaning of business leadership in today's world.

Author Biography

Miguel Rivas-Micoud is the co-author of Renaissance, Carlos Ghosn's only official and authorized autobiography. He is a professor of English in the law faculty of Meiji University in Tokyo and author of numerous books and articles on language, society, management, politics, and economics. He is a contributing editor to the Diamond Harvard Business Review.