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In Pursuit of Elegance: Why the Best Ideas Have Something Missing - Paperback
$18.00
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by Matthew E. May (Author), Guy Kawasaki (Foreword by)
What made the Sopranos finale one of the most-talked-about events in television history?
Why is sudoku so addictive and the iPhone so darn irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements--seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what's "not there" often trumps what is. In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.Author Biography
MATTHEW E. MAY is the author of the critically acclaimed The Elegant Solution, which won the Shingo Research Prize for Excellence. A popular speaker, he lectures to corporations, governments, and universities around the world, and is currently Senior Lecturer on Creativity and Innovation at Pepperdine University Graduate School of Business. He spent nearly a decade as a close adviser to Toyota, and his articles have appeared in national publications such as USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal and on National Public Radio. A graduate of the Wharton School of Business, he lives in Southern California.
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Returns & Refunds
Standard U.S. returns are accepted for eligible new, unopened items within 30 days of carrier delivery. Returns are by mail. Customers are responsible for standard return shipping, there is no restocking fee, and standard exchanges are not offered. Once an approved return is received and inspected, the refund is issued to the original payment method within 5 business days. Damaged, defective, or incorrect items are handled at no return-shipping cost to the customer.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
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