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Get Different: Marketing That Can't Be Ignored! - Hardcover
$26.00
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by Mike Michalowicz (Author)
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:1. Does it differentiate?
2. Does it attract?
3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author Biography
Mike Michalowicz (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the bestselling author of Profit First, The Pumpkin Plan, Clockwork, The Toilet Paper Entrepreneur, and Fix This Next. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in The Wall Street Journal, Box Pro magazine, Entrepreneur, OPEN Forum, Harvard Business Review, and more.
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Cindi Book is the trade name of Cindi Book LLC, a Texas-registered online-only retailer. We provide clear contact, shipping, return, and checkout information so customers can make informed purchasing decisions.
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Cindi Book LLC
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214-308-1733 · info@cindibook.com
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Orders ship within the United States. Cindi Book branded titles typically arrive in 5–9 business days, including 0–2 business days of handling and 5–7 business days in transit. Supplier-fulfilled items typically arrive in 8–11 business days, including 1–3 business days of handling and 7–8 business days in transit. Business days are Monday–Friday, excluding U.S. federal holidays. Delivery estimates are not guarantees. Cindi Book items have a flat $9.99 shipping charge. Shopify Collective items use shipping rates set by the supplier. Orders containing items from different fulfillment sources may include more than one shipping charge. Your full shipping total is shown at checkout before payment.
Returns & Refunds
Standard U.S. returns are accepted for eligible new, unopened items within 30 days of carrier delivery. Returns are by mail. Customers are responsible for standard return shipping, there is no restocking fee, and standard exchanges are not offered. Once an approved return is received and inspected, the refund is issued to the original payment method within 5 business days. Damaged, defective, or incorrect items are handled at no return-shipping cost to the customer.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
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