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Domar El Riesgo: Aprendizajes E Inspiración A Partir De La Campaña Argentina Más Exitosa Del Siglo XXI: El Gerente De Noblex - Paperback
$21.60
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by Romeo Marcelo (Author)
La campaña argentina de marketing más exitosa de lo que va del siglo XXI es la excusa perfecta para reflexionar sobre uno de los dilemas más tradicionales de la comunicación de marcas: el paradigma del éxito y del fracaso. A lo largo de los capítulos, Marcelo Romeo -el famoso gerente de Noblex- desgrana con detalle cada uno de los aprendizajes que obtuvo de esa campaña (hoy convertida en una película de ficción) y le suma la experiencia de más de treinta años de carrera al frente de la gestión de grandes marcas argentinas. Se trata de un recorrido imprescindible para quienes día a día deben lidiar con ejecutivos que saben mucho del negocio pero poco de comunicación, elegir proveedores, construir equipos de trabajo, generar cultura organizacional y entender los nuevos hábitos de los clientes, consumidores y usuarios.
En definitiva, este libro es una guía para aprender de los éxitos y de los errores, es decir, para domar el riesgo.
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Cindi Book is the trade name of Cindi Book LLC, a Texas-registered online-only retailer. We provide clear contact, shipping, return, and checkout information so customers can make informed purchasing decisions.
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Cindi Book LLC
Administrative office only; no storefront or local pickup.
214-308-1733 · info@cindibook.com
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Orders ship within the United States. Cindi Book branded titles typically arrive in 5–9 business days, including 0–2 business days of handling and 5–7 business days in transit. Supplier-fulfilled items typically arrive in 8–11 business days, including 1–3 business days of handling and 7–8 business days in transit. Business days are Monday–Friday, excluding U.S. federal holidays. Delivery estimates are not guarantees. Cindi Book items have a flat $9.99 shipping charge. Shopify Collective items use shipping rates set by the supplier. Orders containing items from different fulfillment sources may include more than one shipping charge. Your full shipping total is shown at checkout before payment.
Returns & Refunds
Standard U.S. returns are accepted for eligible new, unopened items within 30 days of carrier delivery. Returns are by mail. Customers are responsible for standard return shipping, there is no restocking fee, and standard exchanges are not offered. Once an approved return is received and inspected, the refund is issued to the original payment method within 5 business days. Damaged, defective, or incorrect items are handled at no return-shipping cost to the customer.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
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Some items may ship from Cindi Book or U.S.-based publishing, manufacturing, or distribution suppliers that fulfill orders for Cindi Book. Cindi Book LLC remains the customer-service contact for order questions, delivery support, returns, and refunds.