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Designed for Digital: How to Architect Your Business for Sustained Success - Paperback
$21.95
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Cindi Book items have a flat $9.99 shipping charge. Shopify Collective items use shipping rates set by the supplier. Orders containing items from different fulfillment sources may include more than one shipping charge. Your full shipping total is shown at checkout before payment.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
by Jeanne W. Ross (Author), Cynthia M. Beath (Author), Martin Mocker (Author)
One of Forbes's Top Ten Technology Books of the Year
How to redesign 'big, old' companies for digital transformation and success--with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota.Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: - Shared Customer Insights
- Operational Backbone
- Digital Platform
- Accountability Framework
- External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author Biography
Jeanne W. Ross is Principal Research Scientist at the MIT Sloan Center for Information Systems Research. Cynthia M. Beath is Professor Emerita at the University of Texas McCombs School of Business. Martin Mocker is Professor at ESB Business School at Reutlingen University, Germany, and Research Scientist at the MIT Sloan Center for Information Systems Research.
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Returns & Refunds
Standard U.S. returns are accepted for eligible new, unopened items within 30 days of carrier delivery. Returns are by mail. Customers are responsible for standard return shipping, there is no restocking fee, and standard exchanges are not offered. Once an approved return is received and inspected, the refund is issued to the original payment method within 5 business days. Damaged, defective, or incorrect items are handled at no return-shipping cost to the customer.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
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