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Click Into Lead: Strategies for Internet Lead Generation - Paperback
$9.04
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Cindi Book items have a flat $9.99 shipping charge. Shopify Collective items use shipping rates set by the supplier. Orders containing items from different fulfillment sources may include more than one shipping charge. Your full shipping total is shown at checkout before payment.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
by Erin Kwok (Author), Aaron Opfell (Author)
Internet lead generation is broken. Regardless if they are Mortgage, Financial Services, Legal, Automotive, Direct to Consumer, B2B, Insurance, Home Services, Education, Payday or Gambling, businesses struggle to buy, or generate quality opportunities for their sales force. Not surprisingly, the cost and complexity of driving traffic that converts into responsive internet leads has exploded in recent years into an all time high To make signal from the noise and provide a competitive edge, businesses need to have a true 10,000 foot view of all available internet lead generation strategies.
Click Into Lead aims to be the executive or owner's road map to cost-effective, highly targeted internet traffic. 12 high level strategies are outlined, actual battle-tested tactics of the author's 9 year internet direct response advertising background. A bewildering array of marketing and advertising channels exist today on the internet including social, SEO, SEM, PPC, video, email, affiliate marketing, display advertising, and retargeting- but which is best and most right for your individual situation? A factual, executive overview weighs the pros and cons of each marketing or advertising channel...then ties them together in a powerful yet simple way.
Author Biography
Aaron Opfell is a serial entrepreneur and the founder of SearcherMagnet in 2007, later incorporating it in 2012. Based out of Sacramento, CA, Aaron has founded multiple companies as well as pursuing a teaching and mentorship career through innovation hub HackerLab. A business brain from the beginning, Aaron was selling car detail, lawn mowing and snow shoveling at the tender age of 8, providing his first taste of the value of recurring revenue. At age 12 he was modifying the family computer and wrote his first C++ program. His passion for entrepreneurship and technology did not collide age 20, where employed as a mortgage sales professional, he inherited control of the company website and accidentally taught himself SEO, PPC and content marketing, resulting in record production and sales. It was at this point that it clicked for Aaron that the internet was a bottomless source of traffic if one could simply market products and services in a way that met a given audience expectation, catapulting him on a dynamic and exponentially growing trajectory.
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Cindi Book is the trade name of Cindi Book LLC, a Texas-registered online-only retailer. We provide clear contact, shipping, return, and checkout information so customers can make informed purchasing decisions.
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Cindi Book LLC
Administrative office only; no storefront or local pickup.
214-308-1733 · info@cindibook.com
Monday–Friday, 8:00 AM–5:00 PM CT
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Orders ship within the United States. Cindi Book branded titles typically arrive in 5–9 business days, including 0–2 business days of handling and 5–7 business days in transit. Supplier-fulfilled items typically arrive in 8–11 business days, including 1–3 business days of handling and 7–8 business days in transit. Business days are Monday–Friday, excluding U.S. federal holidays. Delivery estimates are not guarantees. Cindi Book items have a flat $9.99 shipping charge. Shopify Collective items use shipping rates set by the supplier. Orders containing items from different fulfillment sources may include more than one shipping charge. Your full shipping total is shown at checkout before payment.
Returns & Refunds
Standard U.S. returns are accepted for eligible new, unopened items within 30 days of carrier delivery. Returns are by mail. Customers are responsible for standard return shipping, there is no restocking fee, and standard exchanges are not offered. Once an approved return is received and inspected, the refund is issued to the original payment method within 5 business days. Damaged, defective, or incorrect items are handled at no return-shipping cost to the customer.
Return eligibility is subject to the full policy. Opened, read, or unsealed books with broken seals or visible wear are final sale. Digital downloads, gift cards, and personalized products are non-refundable. Original shipping charges are not refunded for standard returns. Contact us within 7 days of delivery about damaged, defective, or incorrect items.
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Some items may ship from Cindi Book or U.S.-based publishing, manufacturing, or distribution suppliers that fulfill orders for Cindi Book. Cindi Book LLC remains the customer-service contact for order questions, delivery support, returns, and refunds.